Find the right color for your skin tone. Again, use your skin tone and complexion as a guide–if you find a color you love that breaks the "rules"–go for it! Fair or light skin should look for dusty, pinkish red or coral. Cool undertones: raspberry. Warm tones: try reds with a blue undertone or coral.Tan or medium skin should look for bright red cherry red, or true red with no undertone (if you have a neutral undertone). Warm undertones: orangey-red or tangerine. Cool undertones: wine.Deep skin with warm undertones should try blue-based red. Cool: Metallic ruby red or deep wine.